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Platform Definitions

MACS / MAC Addresses: A media access control address (MAC address) of a device is a unique identifier assigned to network interface controllers for communications at the data link layer of a network segment. MAC addresses are used as a network address for most IEEE 802 network technologies, including Ethernet and Wi-Fi.

Hotspot: A specific venue that contain APs that report on  Marekting4wifi data (ie: Acme Burgers location at 123 Your Street, City, State, Zip). You can separate different areas within a physical venue or property into different hotspots. This would allow separation in reporting and splash page displays within the venue or property. You can also have other locations reporting as a hotspot within one client in a dashbaord, an example of this would be for large franchises like Wendy’s, Wendy’s would be the client and each venue/address would be its own hotspot within one dishoard.

AP: A wireless access point, is a networking hardware device that allows other Wi-Fi devices to connect to a wired network. The AP usually connects to a router as a standalone device, but it can also be an integral component of the router itself.

Splash Page:  The Digital display that a guest see’s through the authentication process. They must click connect when going through the flow in order to have access to WiFi  and count as a connection.

Gust Flow: It’s a feature that allows you to customize the guest experience with more then one splash page tethered together.

Connection: A device that has fully authenticated onto the WiFi. They clicked on the SSID, they were presented with the splash page, clicked the connect button on the splash page and got the redirect URL.

Guest Profile: Is detailed  WiFi data associated with that MAC user like, first name, last name, email address, etc.  

New Guest: A MAC address that has never authenticated to that network.

Repeat Guest:  When pulling guest data for a specific time period, a comparison will be done to the time period prior to that date. If that MAC address should be identified for the time period prior, they will become a Repeat Guest in that reporting field.

Guest: A guest is someone is a MAC address that has authenticated onto the WiFi. Independent of being New or a Repeat Guest.

Total Connections: How many guests authenticated onto the networks since the inception of the product.

Network: All the components that control the guest’s journey, from the splash page to the hotspot settings.

Report: Exportable data like Guest Connections, Unsubscribe and Connection Summary.

Insights: Visually appealing reporting mechanism that breakdown client or hotpot specific or guest specific data. This is non exportable but with certain browser extensions like Nimbus, the whole page can be printed to share.

Integration: A way by which to set-up an automated process to take the GoZone WiFi data and share it with a third-party system.

Mailer Apps: A way to set-up a direct integration with MailChimp, Constant Contact, Fishbowl and Robly.

Other Apps: Use our public API key to push the data via Zapier, a third-party system acting as the integrator or a custom-built integration using JSON.

SMTP Server: On whose behalf will email content be delivered to the end user? If the customer should fill this out, then the email will be delivered from the customer. If left blank, it will be delivered on behalf of GoZone.

Client Support: “How To” knowledge Base with step-by step instructions and FAQs delivered in text and or video format.

Updated on August 5, 2020

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