Campaign Insights will show you the actual numbers behind your different campaigns. You can view different campaigns from different date ranges to get a better understanding of your RoI on your campaigns.
The Campaign Insights page will display data for both your Smart and Scheduled campaigns as well as any Coupons sent through either campaign type. Use the toggle at the top to select between Smart and Scheduled campaigns.
- Smart Campaign
- Scheduled Campaign
- Coupon Campaign
Select Hotspot: Select which hotspot you would like to see how the its campaigns are performing overall. Use Select Campaigns to identify how a specific campaign for the hotspot is performing.
Select Campaigns: Select which campaigns you would like to see data for. Do not select a hotspot if you would like to see how the campaign is performing at all of your hotspots.
Date Selection: Default range of the last 7 days is set, you can choose a different range of dates based on your own needs.
Campaigns Sent: Displays the total of each campaign type sent for the values selected.
Smart Email Read Rate: Displays the read rate for Email Campaigns for the values selected.
Date Selection: Default range of the last 7 days is set, you can choose a different range of dates based on your own needs.
Select Scheduled Campaigns: Select which campaigns you would like to see data for.
Campaigns Sent: Displays the total of each campaign type sent for the values selected.
Select Coupon Campaign: You can leave it blank which will display information related to ALL of your coupons, or you can select one or more Coupons to get the values for each.
Date Selection: Default range of the last 7 days is set, you can choose a different range of dates based on your own needs.
Issued: Will display the total number of coupons that were issued through the Smart campaigns.
Viewed: Will display the total number of coupons that were viewed by your guests with the e-mail campaign they received. This will also count views if the guest sent the link to their friends.
Claimed: Will display the total number of coupons that were claimed by your guests with the e-mail campaign they received. This will also count claims if the guest sent the link to their friends and you allowed more than 1 redemption in your campaign rule.
Redemption Value: Is the total dollar value of the claimed coupons. This number is based on the Cash Value that you set when creating the campaign multiplied times the number of claims.
You can export these values to Excel to use for your own reporting purposes.