You need to complete the Twitter developer application process to enable Twitter based campaigns.
Using the navigation panel to the left, select Marketing and then Campaigns. To create an Twitter Campaign click the “Add Twitter Campaign” button at the top.
Campaign Details
- Enable: Toggle to turn the campaign ON or OFF.
- Campaign Type: Select between Smart or Scheduled campaigns depending on your account settings.
- Campaign Name: The name displayed in the dashboard for this campaign.
- Select Template: To learn about creating a Twitter templates click HERE.
Campaign Settings
- Smart Campaigns: Campaigns will be triggered based on connections to a hotspot. See the Smart Campaigns article for more information.
- Presence Campaigns: Campaigns will be triggered based on presence data transmitted. See the Presence Campaigns article for more information.
- Scheduled Campaigns: Campaigns will be triggered at a scheduled time to contacts. See the Scheduled Campaigns article for more information.
Campaign Filters
Campaign Filters allow users of the platform to target campaigns to guests who meet specific criteria.
- Gender: Male, Female, or All
- Login Type: Email, Facebook, Twitter, LinkedIn, SMS, or All
- Age Range: Filterable age range is from 13 to 100
- Custom Data: Custom data points one through ten. This section is case sensitive.
If you delete a campaign, all the data associated with it will be deleted as well – Campaign insights and campaign logs in the guest profile.